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Driving quality traffic to the website is the major problem for webmasters. You have already familiarized yourself with the SEO techniques and pay-per-click ads. But it is quite unlikely that you have been introduced to the new Google apps from the Google Lab – Google Trends and Google Insights that would go a long way in helping in your choice of keywords for the content of your website, escalating traffic flow to your website or blog. Google Trends displays the most popularly searched terms from the beginning of 2004 until now. The horizontal axis of the Google Trends chart represents time beginning from 2004 and the vertical axis depicts how often the term has been searched, both in relative and absolute terms. Users can also compare the volume of search between two or more terms. Google Insights is an extension of Google Trends that helps in deducing the popularity of the searched term over geographic regions helping online advertisers to concentrate on their target audience by the choice of the keywords. So what are you waiting for? Simply click to these two Google sites and take advantage of the free marketing tools to drive traffic to your WebPages. via: Small Business Trends