The market rules when selling is high. Selling anything is quite an uphill task. But selling simply can not stop, is another truth of economy. Still, most of the time salespersons wear a negative image. This is because the salesperson is hard pressed to sell and consequently he hard presses the prospective customer.
However, Greg Balanko-Dickson rightly holds that its not about handling and preventing objection as in sales there is no word like compromise. He extends his view that selling is about influence, trust, respect and rapport.
Obviously, they are the tools you can use not only to make consumers but maintain them as well.
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