Marketing is the biggest expenditure incurred by any business, but there are economical and effective marketing tools, which seldom needs to break your bank. A recent survey by the Doubleclick, an Internet marketing company shows that 69 percent e-mail users have gone for e-mail purchases. A proper e-mail campaign can boost your sales than direct mail or media. There are opt-in e-mail services, e-mail newsletters from company website or receptionist, call center operators.



E-mail gives an edge to your business by building a personal transaction between you and your client. As per Kate Carroll de Gutes, Technology Reporter, in Inc.com:

E-mail is a powerful way to help small and medium businesses build customer relationships and increase repeat business. It is a quick, personal way to communicate with your customers and keep your business in customers’ minds. Unlike traditional direct marketing campaigns — which can take months to develop and execute — e-mail campaigns can be built in a few days or less, cost less than direct mail (think printing and postage costs), and have greater response rates than direct mail.