As an SME you must be skilled in the usage of business language, even if you have not received prior training for it. John Seiffer explains the whole business in five steps:
1. Production Costs
2. Sales minus production costs to determine gross profit
3. Increase the value of next customers.
4. Money spent on marketing to acquire customers.
5. Recognize the aspect of your business that increases your sales.
Via: Thesmallbusinesscoach
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