Whoever said that you can either make money or help people, must be living in some dystopia. If you try to see beneath the veneer of profitability you will realize that for a product to succeed it needs to socially constructive. That is what makes a market of product. Of course you can counter me with the example of guns, but let me assure you that Alfred Noble had all the noble intention when he invented TNT.
But never before the social responsibility and profitability existed so synchronized. Today world is looking for ideas which can help the society to become a better place for living. From nature to crime, from body to mind, from technology to theology; all fields require a better way of understanding and doing them.
Greed may have always be used or characterized on villains but it really isn’t such a bad thing. Hunger for doing things differently is what has driven the world towards the development, and will continue doing so till we have people who can find a better way of seeing and doing things.
Corporate social responsibility may be seen as curse in corporate world, but it isn’t. On the contrary it is a field which opens new horizon for anybody who has guts to see. One can do a lot for society by addressing the problems which has been created by short sightedness of some corporate honchos. Further social entrepreneurship can also incept in such times where idea is really worth billions. I really hope that people realize what great opportunities lay in front of them.
