Bill Fristch president of Hydrogen Advertising in Seattle, a 30-year marketing and advertising veteran gives you four tips to reformulate your marketing ideas to come-up with the best sales figure at the end of the year 2006.
1. Renewal of marketing strategies and prior analysis of allocation of capital into marketing strategies.
2. Lack of funds might not make a big impression as far as quality of delivery is concerned. Therefore, Bill Fristch advises to plan for three years in advance rather than a closed one-year set-up, with respect to allocation in the advertising budget
3. A marketing plan should concentrate more on making dollars on a product, by snipping off the marginal plans. Even if it is a small budget the focus should be to market to make money.
4. Spend big on creative development and quality innovation so that you can make money in a single go.
In the words of Bill Fristch :
So, my advice is to review your 2006 plans, slaughter your sacred cows, focus your resources on programs that can energize your organization and make your agency an active part of driving big ideas in cost-effective ways. Even small budgets pack a punch under these circumstances.
