Whenever you launch a website you make large claims and grand promos and when visitors come flooding to your site only to their dissapointment that could not not find your offers that you claimed you will be providing them with, you end up having your website crashed.



Therefore it is better to be prepared with the stuff that you are going to promote ready, before you market them. Jennifer Laycock, Search engine Guide reports about a similar website that ended up getting crashed not only because it did not offer the data that it promised to, but also because the existing data lacked quality.